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2016

2020

44 zettabytes

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13 http://www.csc.com/insights/flxwd/78931-big_data_universe_beginning_to_explodeexplode/

With their ability to process and create content, cognitive-computing systems – such as IBM Watson

– may well replace roles in marketing agencies… right?

Wrong. The service we mere mortals provide is still superior – but will be enhanced by the

introduction of these machines. Here’s how.

RIDING THE WAVE OF BIG DATA

Modern businesses are barraged with data…

every day, in every way. From customer details

and call logs to online activity and product

performance, information is fast becoming one

of our most important assets – and those who

fail to collect, process, analyse and use it

risk falling behind more capable competitors.

That can prove nigh on impossible, though, with

so much material to manage… and the amount

of it accumulating, fast. In fact, experts now

predict an overwhelming 4300% increase in

annual data generation by 2020.

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Thanks to

cognitive-computing systems

like Watson, our task turns from

mammoth to minuscule, as it sifts

through reams of unstructured

data and instantly turns this into

actionable insights.

MORE-THAN-MODERN

MARKETING