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With their ability to process and create content, cognitive-computing systems – such as IBM Watson
– may well replace roles in marketing agencies… right?
Wrong. The service we mere mortals provide is still superior – but will be enhanced by the
introduction of these machines. Here’s how.
RIDING THE WAVE OF BIG DATA
Modern businesses are barraged with data…
every day, in every way. From customer details
and call logs to online activity and product
performance, information is fast becoming one
of our most important assets – and those who
fail to collect, process, analyse and use it
risk falling behind more capable competitors.
That can prove nigh on impossible, though, with
so much material to manage… and the amount
of it accumulating, fast. In fact, experts now
predict an overwhelming 4300% increase in
annual data generation by 2020.
like Watson, our task turns from
mammoth to minuscule, as it sifts
through reams of unstructured
data and instantly turns this into